SpiffyDuck
Done-for-you websites for local businesses. Designed, built and maintained for a flat monthly price.
We turn professional expertise into software everyone can afford.
Independent software company · Chicago
Why we exist
We started Hines Industries because the same thing kept being true.
The people who need expertise most can afford it least.
A hotel chain employs a revenue manager; the host with one listing prices by guessing. A national brand retains an agency; the shop on the corner gets a template. The structure a good therapist brings to a difficult conversation costs more per hour than most couples will ever spend on their relationship.
The real problem
None of that is a knowledge problem. The expertise exists, it is well understood, and most of what an expert does with it is repeatable. It is a distribution problem — the expertise is locked inside people whose time is expensive and finite.
How we operate
So we build it into software instead. Not advice about the work: the work. We are engineers, we build our products in-house, and we run them ourselves — which means when something breaks, the person who wrote it answers the email.
We are small on purpose and we say so plainly. We would rather operate a few things properly than many things badly.
Three products. One operating principle.
A web design agency. A hotel revenue manager. A couples therapist. All of them sell expertise most people need and almost nobody can afford continuously. We are engineers — we build that expertise into software, powered by AI where it earns its keep, and we run it ourselves.
Done-for-you websites for local businesses. Designed, built and maintained for a flat monthly price.
Automatic nightly pricing for short-term rentals. The revenue management big hotels run, for hosts with one listing.
Guided relationship work for couples. The structure a good therapist brings, available on a Tuesday night.
Mirror is guided structure for conversations couples have themselves. It does not diagnose or treat, it is not therapy, and it is not a substitute for professional care.
One address, read by the people who build the products. Partnership, press and product questions all land in the same place.